Microsoft Takes Apple Head On: The Tablet War has Just Begun

Source: Yahoo Tech News

Wow! Microsoft has unleashed their full onslaught at Apple for control of the Tablet.This is ultimate competitive aggression-Redmond has now changed its strategy from open sourced tablet production to more of an Apple-style closed source. The big concept a Windows-8 Branded Tablet to compete head on with iPad-branded Tablet. According to Digitimes, Microsoft will produce the Windows 8 Tablet with seemingly excessive iPhone-type branding, commercials, and ads- something we saw in some earlier Microsoft products, such as Zune, WP7, and especially Xbox 360. The image below showcases Xbox 360 integrated in Zune- Microsoft proving it could brand effectively.

The strategy will also consist of Windows 8’s close, exclusive partnership with Texas Instruments and Taiwanese OEM.

Interestingly, this partnership is almost identical  to Apple’s exclusive iPad partnership with Taiwanese Foxconn)

Foxconn Manufactured iPad 2

Microsoft has literally punched Apple in the face if these sources are correct. They have come out of their familiar traditional mold and have welcomed the idea to bash Apple at their own game. In the past, Microsoft has failed using the strict manufacturing pattern it has always employed; with a new change of tactics, Microsoft is not only adapting and evolving according to the tech environment, but it has also cut its losses and launched a major attack on the very annoying Apple ( sorry, that’s my opinion).

Expect an incredible branding of Windows 8– commercial after commercial, ad after ad, slogan after slogan. More or less like Xbox has enjoyed.

Bottom line: In short Windows 8 will be Redmond’s priority- expect massive branding, ads, and commercials and a huge effort on Microsoft’ s behalf and on its partners. I would also expect Microsoft to wisely use its manufacturing partners to prevent platform fragmentation( to which Android succumbed). This is a bold move against Apple, if the rumors prove correct…Steve Jobs should be scared ( just a little)!!Microsoft will easily win 2nd place in the Tablet War if they work with only a few partners.

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About Juan Balcazar

Writer. That's what i do. :)

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